Addicted to the 'Net? You're not alone

Ever feel that you have to publish something as often as possible on the Internet? Crazy to see your name on the screen, in Google listings or on Yahoo!? If so, you're not alone.

Hello, my name is Richard and I am an egosurfer. The habit began about five years ago, and now I need help. Like most journalists, I can't deny that one of my private joys is seeing my byline in print. Now the internet is allowing me to feed this vanity to an ever greater extent, and the occasional sneaky web search has grown into a full-blown obsession with how high up Google's ranking my articles appear when I put my name into the search box. When I last looked, my best effort was a rather humiliating 47th place. You know you have a problem when you find yourself competing for ranking with a retired basketball player from the 1970s.

Not that I'm alone in suffering from a dysfunctional techno-habit. New technologies have revealed a whole raft of hitherto unsuspected personality problems: think crackberry, powerpointlessness or cheesepodding (see "Modern maladies", bottom). Most of us are familiar with sending an email to a colleague sitting a couple of feet away instead of talking to them. Some go onto the web to snoop on old friends, colleagues or even first dates. More of us than ever reveal highly personal information on blogs or MySpace entries. A few will even use internet anonymity to fool others into believing they are someone else altogether. So are these web syndromes and technological tics new versions of old afflictions, or are we developing fresh mind bugs?

Developing a bad habit is easier than many might think.

No argument here.